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03723_Field_PRMM T31.txt
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1996-04-10
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620b
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14 lines
ago, there the problem of attention and motivation
scarcely exists.
I have said that the medium is the message in the
long run. It would be easy to explain and confirm
this point historically. Print simply wiped out the
main modes of oral education that had been
devised in the Greco-Roman world and transmitted
with the phonetic alphabet and the manuscript
throughout the mediaeval period. And it ended that
2,500-year pattern in a few decades. Today the
monarchy of print has ended and an oligarchy of
new media has usurped most of the power of that
500-year-old monarchy. Each member of that